Đề bài: The research indicates that nowadays some consumers are less influenced by advertising than in the past. What are the reasons and is it a positive or negative development?
BÀI LÀM
According to research, advertising has become less influential to consumers. This change can largely be attributed to the availability of alternative information sources and growing scepticism towards promotional content. In my view, this trend represents a positive development for both individuals and society.
One major reason for the declining influence of advertising is that consumers now have access to a wide range of independent sources of information. Online reviews on e-commerce platforms and user-generated content allow potential buyers to learn from the real experiences of previous customers. These reviews are often perceived as more authentic and reliable than advertisements, which are designed to persuade rather than inform. As a result, such honest feedback frequently exposes the exaggerated nature of advertising claims, making consumers more aware of the gap between promotion and reality. This, in turn, leads to a loss of trust in advertising, reducing its persuasive power.
This development can be considered positive for several reasons. On an individual level, consumers who are less influenced by advertising tend to be more aware and better informed when making purchasing decisions. Instead of buying products impulsively based on emotional appeal, they are more likely to compare prices, assess quality, and consider whether a product is genuinely necessary. On a broader level, this shift reflects a society that is increasingly cautious about consumerism. People are no longer blindly led by advertisements but approach consumption in a more rational and critical manner, which helps curb excessive and unnecessary spending.
In conclusion, although advertising plays a smaller role in shaping consumer behaviour than it once did, this change is largely beneficial. By encouraging informed decision-making and fostering a more thoughtful attitude towards consumption, this trend contributes to a healthier and more responsible consumer culture.
Written by: Minh Trang – Teacher at NAVI IELTS
VOCAB HIGHLIGHT
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be attributed to – verb phrase – /biː əˈtrɪbjuːtɪd tuː/ – được quy cho, bắt nguồn từ
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alternative information sources – noun phrase – /ɔːlˈtɜːnətɪv ˌɪnfəˈmeɪʃən ˈsɔːsɪz/ – các nguồn thông tin thay thế
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growing scepticism – noun phrase – /ˈɡrəʊɪŋ ˈskeptɪsɪzəm/ – sự hoài nghi ngày càng gia tăng
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user-generated content – noun phrase – /ˈjuːzə ˈdʒenəreɪtɪd ˈkɒntent/ – nội dung do người dùng tạo ra
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perceived as more authentic and reliable – adjective phrase – /pəˈsiːvd æz mɔː ɔːˈθentɪk ænd rɪˈlaɪəbl/ – được coi là chân thực và đáng tin cậy hơn
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expose the exaggerated nature of – verb phrase – /ɪkˈspəʊz ði ɪɡˈzædʒəreɪtɪd ˈneɪtʃə(r) əv/ – phơi bày bản chất phóng đại của
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a loss of trust in advertising – noun phrase – /ə lɒs əv trʌst ɪn ˈædvətaɪzɪŋ/ – sự mất niềm tin vào quảng cáo
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informed purchasing decisions – noun phrase – /ɪnˈfɔːmd ˈpɜːtʃəsɪŋ dɪˈsɪʒənz/ – quyết định mua sắm có cân nhắc
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be blindly led by advertisements – verb phrase – /biː ˈblaɪndli led baɪ ədˈvɜːtɪsmənts/ – bị quảng cáo dẫn dắt một cách mù quáng
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a rational and critical manner – noun phrase – /ə ˈræʃənl ænd ˈkrɪtɪkl ˈmænə(r)/ – cách tiếp cận lý trí và có tư duy phản biện
BÀI TẬP ỨNG DỤNG
Complete the sentences using ONE suitable phrase from the previous “Useful vocabulary” section.
You may need to change the form of the word.
- Thanks to easy access to information, people are less likely to
when choosing products.
- The popularity of
has significantly reduced the influence of traditional advertisements.
- Instead of making impulsive purchases, consumers are increasingly making
based on careful consideration.
- Honest feedback from customers can
advertising claims that are often misleading.
- Many consumers now rely on
such as product reviews and comparison websites before making a purchase.
- Online reviews are often
than promotional messages created by companies.
- This has led to
, as people no longer accept marketing messages at face value.
- The decline in the effectiveness of traditional advertising can largely
the rise of online reviews and social media platforms.
- Overall, modern consumers tend to approach consumption in
rather than being driven by emotional appeal.
- As a result of misleading promotions, there has been
among modern consumers.
